Bachelor's (Preferred)
ROR Partners, Inc. is a rapidly growing, client-driven media marketing company. We offer proven marketing solutions to a variety of vertical industries nationwide. Currently, we are seeking a Digital Campaign Specialist, Paid Search to join our team.
Key Responsibilities:
· Support management of large paid search campaigns. Create, set-up & execute paid search digital marketing campaigns that drive customer purchases and engagement.
· Collaborate with our clients and our account/media teams to develop strategies and apply media solutions to overall client objectives and KPIs.
· Position will focus primarily on paid search campaigns but will could also have some involvement with display marketing.
· End to end Campaign setup, Keyword Research, Competition Analysis, Ad Content Creation, Keywords Optimization.
· Monitor and optimize campaigns across AdWords and digital marketing platforms like Kenshoo.
· Analyze online user behavior, conversion data, and customer journeys, funnel analysis, etc. to provide intelligent analysis and action plans.
· Other duties and responsibilities may be assigned as needed.
Qualifications:
· Minimum 2 years of hands-on paid search experience must include the building, monitoring, and adjusting of active search campaigns
· Google AdWords Certification
· Experience with YouTube Ads and Google Display Network a plus
· Experience with Google Analytics and Google Tag Manager a plus
· Knowledge of the broader digital marketing landscape, marketing pipeline, analytics, and automation
· Strong analytical/reporting skills and data-driven thinking
· Be a quick learner with a will to proactively go beyond the brief
· Great communication and presentation skills a must
· Have a pulse on the latest trends and best practices in online marketing and measurement
· Detail-oriented and organized. Ability to handle multiple tasks in a fast-paced environment
ROR Partners is an Equal Opportunity Employer. ROR Partners’ policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. ROR Partners also prohibits harassment of applicants and employees based on any of these protected categories.
ROR Partners will provide accommodations to applicants as needed.
Job Type: Full-time
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